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Viacom18 to launch a new channel – ‘Rishtey’

To Launch first in United Kingdom by IndiaCast

Mumbai, August 30th, 2012: Viacom18 today announced it’s soon to be launched new channel – ‘Rishtey’. To be launched in UK first by IndiaCast, ‘Rishtey’ promises to offer ‘variety entertainment’ showcasing content from a spectrum of genres including format shows, fiction, music, news and more. „Rishtey‟ will be the latest addition to the Viacom18 bouquet of channels that currently includes six entertainment channels - MTV, Nickelodeon, Vh1, COLORS, SONIC, Comedy Central and film business, Viacom18 Motion Pictures.

‘Rishtey’ will be Viacom18’s second channel in the mass Hindi Entertainment Space after its flagship channel COLORS which launched in July 2008. It will be a free-to-air (FTA) channel and a part of the COLORS’ family, available on SKY Channel No.831.

Commenting on the development, Sudhanshu Vats, Group CEO - Viacom18, said, “While we have a horizontal presence across television entertainment, with the launch of „Rishtey‟, we now begin the phase of strengthening our presence in each vertical as well.”

Speaking about „Rishtey‟, Raj Nayak, CEO – COLORS, said, “With „Rishtey‟ we intend to create a new category within the General Entertainment space, and given the rich mine of content within the Viacom18 Group, we‟re confident of „Rishtey‟ resonating well with both – viewers as well as advertisers.”

Launching „Rishtey‟ in the UK, Gaurav Gandhi, COO – IndiaCast, said “Rishtey offers a wide range of variety entertainment programming that will engage, entertain and delight the South Asian audiences in the UK. As a free-to-air service, Rishtey perfectly complements our flagship brand Colors, by reaching out to a much wider audience base and giving them a taste of our much loved programming"

About Viacom 18 Media Pvt. Ltd.

Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between ViacomInc and the Network18 Group, (with interests in television, internet, filmed entertainment, mobile content & allied businesses, comprising brands like CNBC TV18, CNBC Awaaz, Newswire18, moneycontrol.com, CNN-IBN, IBN 7, Homeshop18 and E18 amongst others). Viacom 18 Media Pvt. Ltd. operates six general entertainment channels - MTV, Nickelodeon,Vh1, COLORS, SONIC, Comedy Central and film business through Viacom18 Motion Pictures, that produces, acquires and distributes Hindi films, This apart, Viacom18 also runs Viacom's consumer products division in India. For more information on Viacom18, Viacom or Network18, log on to www.viacom18.com, www.viacom.com and www.network18online.com respectively.

About IndiaCast

‘IndiaCast’ is a multi-platform ‘Content Asset Monetization’ entity. IndiaCast drives Domestic and International Channel Distribution, Placement Services and Content Syndication for TV18, Viacom18, A+E Networks, TV18 and the ETV channels. Distributing 26 channels from these media houses across platforms including Cable, DTH, IPTV, HITS and MMDS, it offers a range of channels from entertainment, kids, news, infotainment and music, to regional genres. The entity also distributes Sun Network Channels and Disney Channels in the Hindi Speaking Markets (HSMs) across markets. For more information on IndiaCast, log on to http://www.indiacast.com/.

DISCLAIMER- TV18 Broadcast Limited

“TV18 Broadcast Limited is proposing, subject to market conditions and other considerations, an offer of its equity shares on rights basis and has filed a Draft Letter of Offer with the Securities and Exchange Board of India. The Draft Letter of Offer is available on the website of SEBI at www.sebi.gov.in and the websites of the Lead Managers at www.icicisecurities.com and www.rbs.in. Investors should note that investment in equity shares involves a high degree of risk and are requested to refer to “Risk Factors” in the Draft Letter of Offer. The Equity Shares have not been and will not be registered under the US Securities Act of 1933, as amended (the “US Securities Act”), or any state securities laws in the United States and may not be offered or sold in the United States or to, or for the account or benefit of, “U.S. persons” (as defined in Regulation S under the US Securities Act) except in a transaction exempt from the registration requirements of the US Securities Act and in accordance with any applicable U.S. state securities laws.”

DISCLAIMER – Network18 Media & Investments Limited

Network18 Media & Investments Limited is proposing, subject to market conditions and other considerations, an offer of its equity shares on rights basis and has filed a Draft Letter of Offer with the Securities and Exchange Board of India. The Draft Letter of Offer is available on the website of SEBI at www.sebi.gov.in and the websites of the Lead Managers at www.icicisecurities.com and www.rbs.in. Investors should note that investment in equity shares involves a high degree of risk and are requested to refer to “Risk Factors” in the Draft Letter of Offer. The Equity Shares have not been and will not be registered under the US Securities Act of 1933, as amended (the “US Securities Act”), or any state securities laws in the United States and may not be offered or sold in the United States or to, or for the account or benefit of, “U.S. persons” (as defined in Regulation S under the US Securities Act) except in a transaction exempt from the registration requirements of the US Securities Act and in accordance with any applicable U.S. state securities laws.